The Created Economy

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Book Review: 'Like, Comment, Subscribe'

YouTube has played a big part in defining what society is today. But how did it get there? A new book by journalist Mark Bergen dives deep into the platform's history, its relationship with creators, and all the chaos along the way.

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'The Created Economy' Now on Spotify, Apple and Google Podcasts

You can now listen to all of our Creator Economy interviews from your favorite podcast app.

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Created Economy 039: Interview with Spotter's Mehul Trivedi

Why is Spotter paying creators for their back catalog of YouTube videos? Spotter's Head of Product Mehul Trivedi explains what this unicorn startup is up to, why it's spending $1 billion on creators, and what lies beneath the surface.

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Created Economy 038: Interview with Supermassiv's Jenna Hannon

How can a traditional commerce platform and NFTs help artists diversify their revenue streams and better connect directly with their fans? We talk to Supermassiv co-founder Jenna Hannon to learn more.

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Created Briefs: March 25, 2022

Instagram becomes a shopping mall, Shopify launches a link-in-bio tool, Spotify's Clubhouse rival not doing so well, and more.

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Created Economy 037: Interview with Pinterest's Alexandra Nikolajev

Pinterest was a hub for creators before TikTok and Facebook entered the scene. Learn about Pinterest's point of view, how it keeps things positive, and helps turn inspiration to action.

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Created Briefs: March 18, 2022

Amazon's Clubhouse rival launches, Bored Ape Yacht Club's 'ApeCoin' goes on sale, Instagram to support NFTs, and Linktree becomes a unicorn.

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Created Economy 36: Interview With Fourthwall's CEO Will Baumann

Fourthwall is an all-in-one website builder for the Creator Economy. But what makes it so special and how does it help creators create content and focus less on monetizing their work?

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Created Briefs: March 4, 2022

What's with Twitter and LinkedIn doing podcasts now? Also, Twitch tries to give streamers a more reliable source of income, but how good is the deal?

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Created Economy 35: Interview With Linktree's Music Lead Sammy Kaufman

Linktree helped put the Link-in-Bio phenomenon on the map, but why is that one line in our social media profiles so powerful? We talk to Sammy Kaufman, the company's music lead, about it and more.

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Created Economy 34: Interview With Web 3.1 Unconference Founder Chris Heuer

What is the next-generation promise of the Web? Social Media Club co-founder Chris Heuer talks about how he views technology, his vision for Web 3.1 and the goal of the unconference he's organizing.

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Created Briefs: February 18, 2022

What's Twitter's Creator Economy strategy? Plus, Spotter's big bet on YouTube back catalog, and a new landscape of top value influencer startups — it's not all consumer-focused.

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Created Briefs: February 11, 2022

YouTube's 2022 creator plans, the latest NFT news from OnlyFans and Salesforce, Tumblr gets a tip jar, and can creator-employees work at social media firms?

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Created Economy 33: Interview with TechCrunch Reporter Amanda Silberling

Get an overview of the Creator Economy at large from a journalist looking at the big picture. Learn if there are any early winners, what she thinks about Web3, and more.

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Created Economy 32: Interview with Joe Fernandez (Co-Founder of Klout)

Klout's co-founder shares stories about starting a company measuring online influence, what he'd do differently, his thoughts on the overall Creator Economy and more.

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Created Briefs: February 4, 2022

Coachella and Cameo add NFT support, the threat of TikTok, Bored Ape Yacht Club creator raising at $5 billion valuation and more.

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Created Briefs: January 28, 2022

TikTok influencers are upset over creator funds, YouTube and Reddit getting into NFTs, and we talk to Koji's CEO about its new $20 million fundraising round.

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Created Economy 31: Interview with Gareth Ingham and Abhinav Gaur

What's the secret sauce behind this Web3-centric video messaging platform? And understanding the philosophy of "We All Win Together."

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Created Briefs: January 21, 2022

Twitter adds NFT support while Meta said to be exploring it. Plus, Instagram and TikTok test subscriptions, and remembering Vine five years later.

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Created Economy 30: Interview with Diffusion.me's Efren Plasencia

How can creators use curation to grow their communities and build influence? Efren "Tony" Plasencia explains why it's a powerful tool in this "Created Economy" interview.

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Created Briefs: January 14, 2022

BlueJeans is back with an all-in-one livestream platform for creators. Plus, creator VCs are in demand by founders, and did you know about the Sticker Economy?

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Created Economy 29: FamePick's Matt Zuvella Returns

FamePick's vice president of marketing returns to "The Created Economy" to give us a company update and to share his thoughts on Web3, crypto, NFTs and more.

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Created Briefs: January 7, 2022

OpenSea now valued at a massive $13.3 billion, LinkedIn opens Clubhouse rival in beta, Samsung TVs get NFT browsing feature, and TikTok and Twitter copy each other.

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Created Economy 28: Interview with LinkedIn's Keren Baruch and Andrei Santalo

Keren Baruch, product lead for creator strategy, and Andrei Santalo, global head of community and creators, give a behind-the-scenes look at how LinkedIn is a major player in the Creator Economy space.

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Created Briefs: December 17, 2021

Shopify's surprising NFT play and Nike buys RTFKT are the big news items from this week, but we also talk about Facebook's latest Creator Economy update and Snap's creator payouts.